Grow Your Tea Brand on Social Media

How can you optimize your tea shop's social media strategy to be engaging and relevant? In this new age of social media, merchants are provided with the luxury of data, a company-specific audience, and the ability to connect with their customer base consistently.

For starters, it is crucial to be mindful of the difference between promotional and engaging activities. In the past, marketing focused on incubating awareness of specific products and services. Everyone is bombarded with alerts to buy new products, and in order to rise above the static posts, they need to be uniquely personal.

Let's break down three key elements to incubating a successful social media strategy:

Consistency: Training your customer to expect content. A campaign that drove traffic featured a daily posting schedule, including Mantra Monday, Tasting Note Tuesday, What Tea Wednesday, Tea Trivia Thursday, Free Tea Friday, ActiviTea Saturday, and New Sips Sunday. By creating consistency, customers are more likely to engage with pages.

Story: Encourage customers to share stories about their experiences in-store. Often, we feature real customers enjoying tea at the shop with clever captions. This can create a strong psychological effect, as when people see others enjoying the process, it makes them want to take part.

Empowerment: creating a social media manager in-store is empowering to your employees and makes them realize they have an active stake in the company's success. Creating this position is often overlooked and will help ensure that you don't lose face with your customer. Lastly, make it fun by considering a contest for the most successful post that utilizes data from your campaigns.

Measuring your impact. It’s thrilling to create new content, but ensure you are monitoring data to ensure posts are engaging. Facebook offers three metrics that can really help you strategically improve content.

Reach: Number of people who see your posts on their newsfeeds. To increase reach, you need to increase the number of people talking about this.
Engaged users: Number of people who click on a post.
Talking about this: The number of people who like or comment on a given post.