Every thriving team-like entity, be it a family, school or business, requires
good communication. Your business probably utilizes many parts to run
efficiently; and so many of these parts are human. Humans require information to
operate optimally and the only way to disseminate information is communication.
Devising a system for communicating with your staff and keeping them in the loop
with promos, new items, and training reminders is a key to success.
Well-informed employees tend to be less frustrated and to feel valued in their
These systems will vary based on the size and type of business you have as well
as the level of technology you and your staff are comfortable using. Some
smaller shops and cafes like to use printed matter kept in a binder for all
staffers to access. Larger tech savvy businesses may have internal email systems
for electronic bulletins. Here are some points to ponder:
Communications should be as informative and as concise as
possible. Humans have limited attention spans and if your team needs to look
after customers and/or have sales goals, their time will be precious.
Keep it upbeat. Don't use general bulletins to critique or scold
staff members. Those communications should be private conversations and not
published as a means to shame staffers into compliance. Don't do it!
Determine a minimum frequency for when news should be posted. Weekly
updates seem to be the most popular, but in some cases daily briefs might make
more sense in a retail or service setting or during peak season, such as the
holidays. Staffers should be informed of the frequency so they know when to
check for updates.
Including occasional personal news about your staffers can help
build team cohesion and make them feel important and appreciated. Birthdays,
personal achievements, etc. are nice items to share - with their permission of
For important news such as that which might be procedural in
nature, have some means for acknowledgement. This can be having each staffer
initial printed materials or by some electronic means. A simple "please let me
know you have read this new brief by email reply" would certainly suffice if
this is your main means of communication. You want to be sure your team is