Media

Here's a selection of our recent media coverage. Product photos and press releases may be accessed below.

HGTV- Home & Housewares

Our triniTEA electric tea maker was selected as a highlight at this year's Housewares Show in Chicago. Diane Mizota and Michael Cramer demonstrate.

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The Washington Post

Adagio Teas has improved the bottled-tea field with Anteadote, a line of four unsweetened flavors with no preservatives: White Pai Mu Tan, Black Yunnan and Chun Hao grade Jasmine are new; Green Dragonwell has been an award-winning flavor for Adagio since it was introduced two years ago.

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HGTV - I Want That!

I Want That! showcases innovations for the home. Our unique electric tea maker was selected as one of the highlights in the kitchen appliances category.

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Prevention

Experience a cup of tea like never before. Drop a Tea Blossom, by Adagio Teas, in hot water and the hand-woven cluster slowly unfurls, exposing a delicate flower sitting at the bottom of your mug. Watching the petals open as you sip adds a soothing aesthetic to tea time.

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Los Angeles Times

The stainless utiliTEA Variable Temperature Kettle doesn't just boil water, it has specific settings that will bring it to either 180 degrees (in 2 1/2 minutes) for green tea or 212 degrees (in 4 minutes, 23 seconds) for black tea. An excellent kettle for the price, compact and pours well. It lacks some of the bells and whistles of the more expensive models but is functional and kind of cute.

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The Boston Globe

Loose tea can be, well, cumbersome -- all that fussing with steeping and disposing of the leaves. Tea bags, an American invention of the early part of the last century, are much easier. Lucky for us, Adagio Teas is putting out varieties such as Dragonwell green tea, Ti Kuan Yin and Jasmine Pearls oolong teas, and Silver Needle white tea, along with Golden Yunan and English breakfast black teas. The tea comes in mesh pouches of loose leaves, enclosed in sealed foil packets. The mesh is triangular-shaped, making it easy to pull out of the cup without an unattractive paper tab.

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The Washington Post

These are certainly nice enough to give as gifts, but we say treat yourself -- you're worth it. Accessible single servings are the angle to these specialty teas from Adagio; 15 foil-wrapped mesh bags per box, $10.

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Epicurious.com

We held a blind tasting, pitting one of Adagio's bagged black teas, the Golden Yunnan, against bagged tea from two other commercial blends, one British and one Irish. The Adagio tea... came out on top. The majority of the tasters liked its pronounced, complex flavor and roundness.

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HGTV - I Want That!

I Want That! showcases innovations for the home. Our ingenious teapot was selected as one of the highlights in the tea and coffee category.

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The Wall Street Journal

The White Peony tea from Adagio Teas is a lovely, everyday white tea with a smooth taste and some peppery notes. At $6 for one ounce, it's our Best Value.

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Time Magazine

The Future of Homemaking: Tea Time. The ingenuiTEA offers a tidy way to brew and serve loose-leaf tea. Rest the teapot on the rim of your mug, and filtered tea pours in through a valve. It's microwave safe - just don't nuke the leaves.

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The New York Times

High-end tea is in a category of its own, said Michael Cramer, a former investment banker who founded Adagio, based in Clifton, N.J. "It's more like the new wine because of the new varietals," he said, adding that even though teas (other than herbal teas) are all from the same plant, "it differs in how it is grown and processed in the hands of an artisan, and that's how it becomes interesting."

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HGTV- Home & Housewares

Our ingenuiTEA teapot and utiliTEA kettle were selected as highlights at this year's Housewares Show in Chicago. Michele Torres and Kyle Burns demonstrate both.

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Food & Wine Magazine

Coffeemakers have become more elaborate and now tea-brewing gizmos are following suit. Adagio Teas, for instance, recently introduced ingenuiTEA, a self-filtering transparent pot. After steeping loose leaves in boiled water, you place the pot on a mug, and the filtering system drains brewed tea into the cup.

Progressive Grocer

That's one of the secrets behind Anteadote, a new bottled tea from Adagio that uses Japanese technology to extract the oxygen from each bottle. "By taking the air out, the tea can't oxidize, and without oxidation it can't spoil, so there's no need to add any chemicals or preservatives."

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Philadelphia Enquirer

I always liked the idea of brewing a pot of loose tea at the office, especially in the afternoon after a day of hard coffee drinking. But the inconvenience has always been a deterrent.

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The Bergen Record

Tea drinking in the United States is on the rise and with it has come a growing number of Web sites devoted to selling the ancient leaf. One of the more well-known is Clifton-based Adagio Tea, a thriving dot-com that blends sales with customer education and may be an ecommerce venture that promises to pay off.

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Marketing Sherpa

When Michael Cramer co-founded Adagio Teas back in 1999 together with his mother and brother, they didn't expect to become Internet zillionaires. They just wanted to expand the gourmet tea market to what was then an uncaring world.

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display teas

Our display teas appeal to the eye as much as the palate. Each serving is a cluster of leaves that unfold in water, revealing a delicate flower hidden within. The splendor of the flower "blooming" in the cup enhances the wondrous taste of tea leaves gathered at the peak of freshness.

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press release
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realiTEA gourmet teabags

Our teabags join a crowded field of products all claiming to be "gourmet." However they are one of the few products on the market containing full-leaf tea. In fact, these are the same grades of tea we offer loose. The only difference is added convenience. Available in 14 varieties.

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press release
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visibiliTEA loose teas

Retail packaging with a twist - a clear top that permits a view of the leaves inside. In another industry first, Adagio lets customers evaluate the quality of tea prior to purchase. And offers those who are new to gourmet tea a chance to learn more about its many varieties.

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press release
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triniTEA electric tea maker

The only electrical tea maker on the market, triniTEA combines the functions of a kettle, teapot and warmer in one simple device. It heats water, steeps leaves, and keeps tea warm for you to enjoy all day long. A variable timer even lets you control the strength of an infusion, ensuring a perfect cup of tea each time.

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press release
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utiliTEA variable-temp kettle

The first electric kettle on the market to offer variable temperature control. Unlike other kettles which can only boil water, utiliTEA offers a gamut of temperature settings. This makes it ideal for the preparation of green tea, which is best steeped at a "cooler than boiling" temperature.

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press release
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ingenuiTEA teapot

An ingenious teapot with a unique filtering system. Once placed atop a cup, the valve at the bottom opens, permitting crystal-clear tea flow down, while a mesh filter retains all the leaves. Among the easiest tea preparation products on the market.

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press release
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anteadote RTD teas

An award-winning unsweetened green tea bottled with a unique packaging process that removes all oxygen, averting the need for additives or preservatives. Among the few products to be made with real tea leaves, not powders or concentrates.

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press release
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TeaMap directory

An online directory of tearooms across the world, with detailed contact information, photos, maps, driving directions, and many customer reviews. The most comprehensive and timely listing of tea establishments.

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press release
home page (27K)
tearoom page (54K)



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Media contact:
Michael Cramer
Marketing Manager
(973) 253-7400 ext.111