SEO and Online Ads for Tea Brands

While having a website is almost indispensable these days, generating traffic to it, and especially the right traffic, is nearly as crucial. Whether it’s a brand-centered website or an e-commerce platform geared towards sales, it requires special efforts to ensure high visibility among your customers and the wider audience. With a saturated online landscape and hundreds of businesses competing for eyeballs and clicks, it is worth considering how to optimize the website to make it relevant to your audience and the search engines that display search results.

The first port of call is the website’s search engine optimization, or SEO. It’s a variety of “signals” that a webpage gives off to search engines, telling them more about the content located on that webpage. Each of those signals needs to be carefully adjusted to reflect the information therein correctly. Afterwards, search engines index this information and display it in search engine results based on relevance for a given search term. While some aspects are a bit technical and may require input from web developers, at least a basic knowledge of the essentials is beneficial, and a thorough primer can be found here: https://moz.com/learn/seo

Once a website is optimized and humming along, what happens if it’s still not visible in the first pages of search results? Or what about if you wish to promote a new product or service online? In this respect, the gatekeeper of online advertising is Google, with an approximately 90% share of all searches. Their AdWords ad service allows advertisers to place ads at the very top of any search results. Offering an excellent level of control over target budget and keywords, even small advertisers with limited means can serve their ads along with giants of online retail. A detailed overview can be found here.

While it does initially require some time for set up and fine-tuning, the service (as well as similar ones provided by Facebook, Bing, and other companies) can be configured to run passively in the background thanks to many automation options.