Online Tea Education

Having a solid foundation of tea knowledge is one of the key skills to running a successful business. One reason is product selection. Being able to evaluate teas effectively means you can make informed selections when deciding on product lines, menus, and even vendors. Ordering samples from several potential vendors and tasting them side by side is one of the most important skills you can have in the tea industry.

Secondly, customer confidence is contingent upon your knowledge of your products. Tea is an especially intricate product with a myriad of origins, production styles, blend ingredients, and health benefits. Being functionally educated and able to speak on these topics will garner customer trust and, thereby, their loyalty. You don’t necessarily have to be an expert, but a good solid knowledge base goes a long way with the modern tea consumer’s confidence in you and your teas. Here are some options:

TeaClass – Adagio’s FREE online tea education site. Login, read the lessons, take the quizzes. It is a comprehensive primer for tea drinkers and tea business folks alike. You can also monitor your staff members’ progress through the courses to ensure compliance.

World Tea Academy - Professional Tea Education from Tea Beginner to Tea Sommelier
Learn at your own pace and become certified in tea by World Tea Academy.

Academy of Tea - The Tea & Herbal Association of Canada (TAC) Tea Sommelier Certification is an industry program that’s been offered to tea lovers around the world since 2006